TNW uses cookies to personalize content and ads to make our site easier for you to use. Adult entertainment is one of the leading industries driving website traffic online. But just how much of this traffic is coming from adult websites, and where is it coming from? Adult entertainment websites are responsible for 4. The adult entertainment category ranks seventh on the list of leading categories, falling just below computers and electronics and surpassing a variety of other very strong categories, including games and sports.
Adult sites are clearly the vice and pastime of choice, as it beats out gambling; beauty and fitness, travel, health, and recreation. The adult entertainment industry is known for driving huge profits, and is in fact twice as large as the online finance industry, in terms of traffic share, as we can see in the chart below.
Adult sites are also the fourth largest category in terms of traffic from display ads, coming in right after shopping with a little over 3 percent of the market share of traffic. Rounding out the category are predominantly European nations with the likes of Japan and Peru making up the Asian and South American contingent. Meanwhile on the list of countries with the longest average session time, East beats West.
Middle-Eastern countries along with those in Asia dominate the top of the rankings. Once again Europe is dominating the list β and in terms of highest pages viewed per visit, specifically northern Europe. However, way out in front is Hong Kong, with its nearest Asian neighbour, Singapore, placed in fifth. Google is the clear search engine of choice for users looking for adult websites, with a whopping Countries that are heavily influenced by religion comprise most of this list, though there are a few outliers β namely Australia, New Zealand and surprisingly Thailand with a significantly small share, too.
Countries with the shortest average session time is normally something we look at as a negative factor β i. Fun fact: our data shows that the social media channel driving the most traffic to adult websites is not Facebook as we had expected, but reddit. Analysis can be done on Tumblr alone, but this would warrant its own study. Adult websites are still going strong, with the majority of the sites originating in European countries while most of the traffic flow is coming from the United States.
